Cookie & Privacy Policy

At Fitmate, we take your privacy and security seriously, that is why we ensure that our privacy and security policy is up to date with the latest services to protect you when using our services and interacting with us. Below you will find information regarding the key aspects of our secure service.

Information About Your Personal Data

This Privacy Policy relates to data about you, your devices, and your interaction with our Services.

Fitmate (Pikmate Ltd, Company No: 12536406) is the Data Controller and can be contacted at the following address Gothic House,Barker Gate, Nottingham, England, NG1 1JU. Pikmate Ltd ICO registration number (ZB338911) and details can be found here.

“Personal Data” is any information from which an individual can be identified. For example, your name, address, telephone number and e-mail address may be Personal Data. It may also include technical information including the IP (Internet Protocol) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and if you access our site by your mobile device, we may collect your unique phone identifier. It also includes any "Fitness and Wellness Data." We might be collecting at any point of interaction with you. It is our policy to take all necessary steps to ensure that Personal Data held by Fitmate is held securely and processed fairly and lawfully.

Fitmate collects, uses, discloses and processes Personal Data as outlined in this Privacy Policy, including to operate and improve the Services and our business; to provide partners with progress reporting; for advertising and marketing; and to provide you with innovative fitness and wellness services, as further described in this Privacy Policy.

Our lawful bases for processing Personal Data are:
 - by consent of the data subject;
 - necessary for the performance of a contract with the data subject or other person;
 - compliant with a legal obligation;
 - or necessary for the purpose of legitimate interests pursued by the Data Controller (except where these are overridden by the interests, right, or freedoms of the Data Subject).

How We Collect And Use Personal Data

We collect your Personal Data in a number of ways and for various purposes, including:

  1. When you sign up for a free trial or subscribe to a programme or interact with our Services.
  2. When you input Fitness and Wellness Data within our Services either via our website or within WhatsApp conversations.
  3. When you give us permission to collect Location Data.
  4. When you communicate with us or sign up for promotional materials.
  5. When you engage with our online communities or advertising.
  6. When you connect with us through social media.
  7. When we collect data from partners, third parties or publicly-available sources.
  8. When we leverage and/or collect cookies, device IDs, Location, data from the environment, and other tracking technologies.
  9. When we link you to friends across platforms.

Legal Basis For Processing

We collect and process your Personal Data for a variety of purposes outlined in this Privacy Policy. In certain cases, separate consent is not required, including:

  1. For the performance of a contract
  2. To meet legal obligations
  3. For Legitimate Interests

How We Disclose Personal Data

We may disclose your Personal Data for the purposes as described in the prior section of this Privacy Policy, and in the following ways:

  1. To Affiliates and Partners
  2. To Service Providers and Vendors.
  3. To Social Network Providers.
  4. To other Users/Fitmate Registered Users.
  5. For Advertising and Marketing.
  6. For Certain Analytics and Improvement
  7. For Interest-Based Advertising.
  8. For Legal Compliance, Law Enforcement, and Public Safety Purposes

Consent As A Basis For Processing

In some cases, we will ask for your consent to process your Personal Data. You may indicate your consent in a number of ways, including, as permitted by law, ticking a box (or equivalent action) to indicate your consent when (i) providing us with your Personal Data through our Services or a form (including enrolling in Promotions); or (ii) registering or creating an account with us. We may request your consent for a number of activities including:

  1. Fitmate Marketing and Communication.
  2. Sharing with Partner and Third Party Services.
  3. Third Party Marketing.
  4. Collecting Mobile Device IDs, Advertising IDs
  5. Processing Sensitive Personal Data.
  6. Collecting and Sharing Location Data.
  7. Research.
  8. Advertising.
  9. Transfer of Data.
  10. Automated Processing.
  11. To Enable Social Sharing and Connect with Us on Social Media.

Interest-Based Advertising

Interest-based advertising is advertising that is targeted to you based on your web browsing and app usage over time and across websites or apps. Our advertising practices also include the creation and use of "audience segments." You have the option to restrict the use of information for interest-based advertising and to opt-out of receiving interest-based ads. Depending on where you access our website from, you may also be asked to consent to our use of cookies, including advertising cookies.

Sharing Your Data With Third Parties

Fitmate is committed to protecting the privacy of our site visitors and customers. We will only disclose information about our customers to carefully vetted third parties where it is part of providing a service to you e.g. for the purposes of customer research and profiling, inviting you to provide product reviews, or for improving our service to you. All third parties are required by Fitmate to confirm that they apply appropriate data protection and security controls in compliance with EU General Data Protection Regulation. They agree to only use your Personal Data for the purposes Fitmate instructs and to take appropriate measures to prevent unauthorised or unlawful access to it. Our third party processors include IT, Payment Service Providers, Marketing Services, Medical Practioners and Fitness & Health advisers.

Should Fitmate sell or transfer any of its business assets, this may include a sale or transfer of such databases of information to third parties as part of a business sale. In addition, such a transfer or sale may mean that your Personal Data may be transferred to countries outside the EEA. Any such sale or transfer of Personal Data will be under strict conditions of confidentiality and security.

Where We Store Your Personal Information

The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers or business partners. Such staff may be engaged in, among other things, the processing of your payment details and the provision of support and associated services. Our suppliers and business partners may also transfer, store, use and otherwise process your information outside the EEA for the purpose of fulfilling their obligations to you and to provide you with information, goods and services. By using our sites, stores, social media and submitting your information during the purchase of items or participation in competitions and other promotions, you agree to this transfer, storing or processing inside and outside the EEA as stated above. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this policy.

Data Retention

We will retain your Personal Data for as long as you maintain an account or as otherwise necessary to provide you the Services. We will also retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Where we no longer need to process your Personal Data for the purposes set out in this Privacy Policy, we will delete your Personal Data from our systems.

Where permissible, we will also delete your Personal Data upon your request.

Managing Preferences And Withdrawing Consent

Where we use your personal data on a consent basis, you have the right to withdraw that consent at any time. You also have the right to ask us to stop using your personal data for profiling or direct marketing processes.

You can update, erase or amend your preferences or how we manage your data at any time using the contact details below.

You can also find out what personal data Fitmate holds about you by submitting a Subject Access Request. We will give you a copy of the information in a clear, readable format with an explanation as to why we hold it and how we use it. To complete your Subject Access Request you will be asked to provide the following details:

You can contact us for any of these requirements:

If you are not happy with our data handling processes, in the first instance, please speak to us directly so that we can resolve your enquiry. You also have the right to contact the Information Commissions Office (ICO) if you have questions about Data Protection. You can contact them by phone on 0303 123 113 or


Fitmate is committed to supporting the requirements of the GDPR and applicable data protection legislation which aims "to regulate the use of automatic processed information relating to individuals and the provision of services in respect of such information".

We will ensure that all personal data held by us is obtained and processed fairly and lawfully, i.e. in accordance with the provisions of the GDPR and applicable data protection legislation. All personal data held by Fitmate will:


We do not knowingly collect Personal Data online from children under 13. If you become aware that a child has provided us with Personal Data without parental consent, please contact. If we become aware that a child under 13 has provided us with Personal Data without parental consent, we will take steps to remove the data and cancel the child's account.


A cookie is a small information file that is sent to your computer and is stored on your hard drive. If you have registered with us then your device will store an identifying cookie which will save you time each time you re-visit Fitmate, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. For further information about cookies visit

Information collected by Fitmate is used internally by authorised Fitmate employees for three main purposes.

How To Contact Us

If you have any questions, comments, or concerns about how we handle your Personal Data, then you may contact us

Changes To Our Privacy And Security Policy

We’ll amend this privacy policy from time to time to ensure it remains up to date and reflects how and why we use your personal data and new legal requirements. Please visit our website to keep up to date with any changes. The current version will always be posted on our website.

This privacy policy was last updated on the 18th March 2024.

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